Episode 307

full
Published on:

14th Mar 2022

3 Actionable Dynamic Content Insertion Ideas

Podcasting tech can seem overwhelming but it rarely is once you know how to use it. Here are three creative and actionable ways that you can instantly start to use dynamic ad and content insertion to enhance your podcast today.

Your next steps

I teach podcasting a lot and for free. So, here's what I'd recommend you do next:

  • Watch my free podcasting tutorials on YouTube: YouTube (Captivate)
  • Ask me anything at all about podcasting over on Twitter: Twitter

This episode is sponsored by AWeber, the free email marketing tool that podcasters like you can use to build meaningful, profitable relationships with listeners. Use AWeber for free.

Mentioned in this episode:

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Audio Content Painter Tool (part of AMIE)

Dynamic ad and dynamic content insertion are usually thought of when creating brand new content and are typically used for inserting content at the beginning, middle and end of your podcast episodes. But what if you have content that you "baked-in" to your episode, i.e. that you literally read and recorded as you created the content, that you'd like to replace? Content such as old sponsor ad reads, out of date messages and calls to action can lead to a poor listener experience because it's rare that a new listener doesn't explore your back catalog of content. It used to be exceptionally hard to replace any out of date content, often requiring the re-recording and republishing of your podcast episode audio file which meant that it simply wouldn't get done. Using Captivate'd audio content painter tool, part of the AMIE suite of dynamic podcasting tools, makes replacing old content that was recorded during your episodes a breeze! Simply paint the audio that you'd like to replace using Captivate' s simple and highly accurate audio painter and choose a new snippet of audio to replace that segment with - it doesn't even need to be the same length! This is especially powerful when you use it in bulk across your entire back catalog and makes it easy to open up sponsorship opportunities for your podcast's whole episode inventory!

Try Captivate for free



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Chartable - https://chartable.com/privacy
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About the Podcast

The Podcast Accelerator, Learn How to Grow Your Podcast
Helping busy podcasters to grow their audience in tested, actionable ways.
Welcome to The Podcast Accelerator, the show that helps busy podcasters to grow their audience in specific, actionable ways.

I’m your host Mark Asquith, "That British Podcast Guy" and co-founder of https://www.captivate.fm">Captivate.fm, a podcast hosting, analytics, marketing & monetisation platform that focusses solely on helping the serious independent podcaster to grow their audience & leverage their audio influence.

I've been podcasting since 2012, have produced over 1,400 episodes, built a podcasting business that helps tens of thousands of podcasters and am a regular speaker at podcasting events across the globe, including Podcast Movement, Podfest and Harvard's "Sound Education" event - in short: I live and breathe independent podcasting full-time.

The Podcast Accelerator is a deep-dive podcast that releases every Monday (along with the accompanying newsletter at https://mark.live/learn) where I go into detail about growth strategies & tactics for your podcast that are based on my running & growing businesses & content platforms since 2005.

During each episode I give you three specific, actionable takeaways that you can implement right away and I'm always available to answer questions on Twitter (https://mark.live/twitter).