Episode 303

Published on:

24th Jan 2022

A Simple Twitter Strategy for Podcast Growth

Each social channel has its nuances, benefits and flaws. Twitter is my personal favourite for podcast growth so today I'm sharing a few simple strategies that I employ to build my podcast audience using the platform.

Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.

I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.

Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts.

Your next steps

I teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:

P.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: Mark.Live/Email

Mentioned in this episode:

Captivate’s Podcast Attribution Links

I talk a lot about engagement and why it’s vital to foster genuine micro interactions with your audience. But without measurement, those strategies and actions can’t be deemed to be successes or failures and right now in podcasting, there are so many disparate tools out there that are trying to solve these measurement problems. Captivate’s first-party attribution links allow you replace short link generators like Bit.ly or Pretty Links with short links that you create directly from your podcast hosting dashboard. The mega benefit with this is that you can then attach these short links to pieces of dynamic audio, automatically insert them into your show notes when you use Captivate’s AMIE (Audio Monetization & Integration Engine) tool and use them throughout your episodes as simple, memorable calls to action. Simply tell Captivate the long, real world link that you’d like to measure, link up your custom domain for free and then set a short link that Captivate will then measure traffic to. For example: mark.live/twitter takes you to https://www.twitter.com/MrAsquith AND all of the traffic to it is measured. I use this feature every single day and it’s one of the things that has really transformed my podcasting focus by giving my show accountability!

Try Captivate for free

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About the Podcast

The Podcast Accelerator, Learn How to Grow Your Podcast
Helping busy podcasters to grow their audience in tested, actionable ways.
Welcome to The Podcast Accelerator, the show that helps busy podcasters to grow their audience in specific, actionable ways.

I’m your host Mark Asquith, "That British Podcast Guy" and co-founder of https://www.captivate.fm">Captivate.fm, a podcast hosting, analytics, marketing & monetisation platform that focusses solely on helping the serious independent podcaster to grow their audience & leverage their audio influence.

I've been podcasting since 2012, have produced over 1,400 episodes, built a podcasting business that helps tens of thousands of podcasters and am a regular speaker at podcasting events across the globe, including Podcast Movement, Podfest and Harvard's "Sound Education" event - in short: I live and breathe independent podcasting full-time.

The Podcast Accelerator is a deep-dive podcast that releases every Monday (along with the accompanying newsletter at https://mark.live/learn) where I go into detail about growth strategies & tactics for your podcast that are based on my running & growing businesses & content platforms since 2005.

During each episode I give you three specific, actionable takeaways that you can implement right away and I'm always available to answer questions on Twitter (https://mark.live/twitter).