Episode 297

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Published on:

4th Oct 2021

Effective vs Efficient Podcasting

I owe you an apology. Last week I didn't get my usual Monday content out because we had a crazy week with two Captivate mega feature releases. My bad, I thought I had time to get it done but Monday got away from me and it's my fault - I'm sorry.

But, here I am this week!

Last time, I talked to you about how to cope with podcasting overwhelm and gave you a rule of thumb to start implementing right away. It works, it really does (and not just for your podcast, for most 'work' things).

Today, I'm going to talk about "effective versus efficient podcasting" and give you a system to use to make sure that you're being effective, not just efficient.

These two concepts come from a book I wrote in 2014 (wow) called The Essential 14-Day Guide to Cutting Your Working Hours and Increasing Your Impact - it's a free book, no email address required and you can get it instantly from here.

I'd suggest that you go and download that book (I promise you, I don't ask for an email address or anything, the link is to a direct PDF that you can keep).

Ordinarily, I'd write a really long piece today to talk to you about this concept of "Effective vs Efficient Podcasting" but it's all in that book.

In particular, I lay out a system that I call "The Triple I" principle which is a method that I still use to this day to make sure I'm doing the right thing at the right time.

As a podcaster, it's really easy to just do things and to feel really busy (sometimes that feels great, sometimes it feels awful) and if we aren't careful, a year passes us by with no real progress because we're busy with the wrong thing.

"The Triple I Principle" will give you a sense of why you're busy and what you're spending your time on whilst also giving you a framework to improve your own efficacy within your podcast.

Download it now for free (no email, I promise) and on today's podcast episode I'll talk about how it's helped me & how I continue to use it for my podcasting endeavours.

Your next steps

I teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:

P.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: Mark.Live/Email

Mentioned in this episode:

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About the Podcast

The Podcast Accelerator: How to Grow Your Podcast
Helping busy podcasters to grow their audience in tested, actionable ways.
Hosted by Mark Asquith, the accomplished co-founder, and Managing Director of podcasting platform Captivate, The Podcast Accelerator is your comprehensive guide to mastering the art and business of podcasting. With a strong focus on delivering actionable insights, cutting-edge strategies, and industry-leading knowledge, this podcast is designed to help you propel your podcast to the next level.

Drawing on "That British Podcast Guy's" extensive experience in podcasting, The Podcast Accelerator covers an array of topics, from content creation and storytelling techniques to audience growth and engagement strategies. You'll also discover the secrets to podcast monetization, unlocking the full potential of your show to create a sustainable, thriving venture.

In each episode, Mark shares his expert advice, tips, and best practices, often collaborating with industry influencers, successful podcasters, and other specialists to bring you a diverse range of perspectives and insights. The Podcast Accelerator delves into the nuances of podcasting, exploring both the creative and technical aspects, as well as the latest trends, tools, and technologies shaping the industry - all backed by Mark's experience in the industry since 2013 and over two decades of building successful businesses.

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About your host

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Mark Asquith

Known as "That British Podcast Guy", Mark is one of the United Kingdom's original podcasting experts. He is Managing Director & co-founder of podcast hosting, analytics & monetisation platform Captivate.fm which was acquired by Global in 2021 and is known worldwide as an insightful, thought provoking and actionable podcast industry keynote speaker.

Mark has educated on podcasting and delivered thought leadership at events including Podcast Movement, Podfest, Harvard's "Sound Education" and many more.

His focus is on helping people to achieve their own podcasting goals and on improving the podcasting industry for the long-term.