Episode 297

Published on:

4th Oct 2021

Effective vs Efficient Podcasting

I owe you an apology. Last week I didn't get my usual Monday content out because we had a crazy week with two Captivate mega feature releases. My bad, I thought I had time to get it done but Monday got away from me and it's my fault - I'm sorry.

But, here I am this week!

Last time, I talked to you about how to cope with podcasting overwhelm and gave you a rule of thumb to start implementing right away. It works, it really does (and not just for your podcast, for most 'work' things).

Today, I'm going to talk about "effective versus efficient podcasting" and give you a system to use to make sure that you're being effective, not just efficient.

These two concepts come from a book I wrote in 2014 (wow) called The Essential 14-Day Guide to Cutting Your Working Hours and Increasing Your Impact - it's a free book, no email address required and you can get it instantly from here.

I'd suggest that you go and download that book (I promise you, I don't ask for an email address or anything, the link is to a direct PDF that you can keep).

Ordinarily, I'd write a really long piece today to talk to you about this concept of "Effective vs Efficient Podcasting" but it's all in that book.

In particular, I lay out a system that I call "The Triple I" principle which is a method that I still use to this day to make sure I'm doing the right thing at the right time.

As a podcaster, it's really easy to just do things and to feel really busy (sometimes that feels great, sometimes it feels awful) and if we aren't careful, a year passes us by with no real progress because we're busy with the wrong thing.

"The Triple I Principle" will give you a sense of why you're busy and what you're spending your time on whilst also giving you a framework to improve your own efficacy within your podcast.

Download it now for free (no email, I promise) and on today's podcast episode I'll talk about how it's helped me & how I continue to use it for my podcasting endeavours.

Your next steps

I teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:

P.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: Mark.Live/Email

Mentioned in this episode:

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About the Podcast

The Podcast Accelerator, Learn How to Grow Your Podcast
Helping busy podcasters to grow their audience in tested, actionable ways.
Welcome to The Podcast Accelerator, the show that helps busy podcasters to grow their audience in specific, actionable ways.

I’m your host Mark Asquith, "That British Podcast Guy" and co-founder of https://www.captivate.fm">Captivate.fm, a podcast hosting, analytics, marketing & monetisation platform that focusses solely on helping the serious independent podcaster to grow their audience & leverage their audio influence.

I've been podcasting since 2012, have produced over 1,400 episodes, built a podcasting business that helps tens of thousands of podcasters and am a regular speaker at podcasting events across the globe, including Podcast Movement, Podfest and Harvard's "Sound Education" event - in short: I live and breathe independent podcasting full-time.

The Podcast Accelerator is a deep-dive podcast that releases every Monday (along with the accompanying newsletter at https://mark.live/learn) where I go into detail about growth strategies & tactics for your podcast that are based on my running & growing businesses & content platforms since 2005.

During each episode I give you three specific, actionable takeaways that you can implement right away and I'm always available to answer questions on Twitter (https://mark.live/twitter).